The 2019 autumn campaign in Spain was focused on developing differentiation from the other LCC using as key message the free 2nd hand luggage.

All kinds of media supports were involved: outdoor, radio, press and print but a special focus was made on Digital supports through video creatives. We carried out a multi-local campaign in our key areas (Barcelona, Bilbao, Sevilla, Valencia, Alicante and Málaga).

Play to listen radio advertising