Product placement on “bakeoff TV show” in co-marketing with Disney TV and Disney, we built up a beautiful product placement on Real Time TV channel to bring the whole staff and participants of Bake Off (the “MasterChef” version of Bakery) to Disneyland Paris where they will play the semifinals and finals of the whole season. This is the result in scoop, which is expected to impact more than 1.5 million people in primetime.