BBK is one most important music festivals in Spain and Vueling couldn’t miss the chance to be there! We enjoyed a total experience with the people of Bilbao carrying them in a special Vueling bus from the city center to the festival site. The lucky passengers of the Vueling bus could win a flight ticket.
We also had visibility through a street marketing activation in the city center. We built up a Vueling concert schedule tower with a similar design as the airport billboards to inform Bilbao people of the BBK schedule.
And last but not least, in the festival site, we were present giving away discounts, flights tickets and yellow gadgets in our Vueling stand. People had to catch it in the same air cabin that Rosalia used in her last video clip.
We registered an overwhelming participation and had a great yellow time at BBK!