Continue doing things differently
The 2019 summer campaign in Spain involved all kinds of media supports (OOH, TV, radio, print and digital) to promote travel to our top summer destinations.
Mobile and OOH synergies
Extending the message from OOH (Out Of Home) to mobile through a mobile video online campaign on Bilbao and Sevilla to boost the awareness and ensuring a qualitative impact.
We will impact the user who is around strategic locations of OOH formats (100-400mts footprint) trough an online video campaign segmented with specific data and interest. Also, there will be a retargeting to those users.
Combining TV with an Online Video
Combining TV with an Online Video campaign allow us to impact part of the target that consumes less TV than the average population, gaining additional reach points.