The 2019 Autumn campaign in Italy was focused in Rome from 7th October to 3rd November and it involved different types of mass media supports (digital, outdoor, radio and print) to promote our top city breaks destinations. Special video spot has been done to ensure the confirmation of the digitalization of our media mix and we’ve got more than 5 million complete views so far (remaining still a week). Some highlights are also WOW outdoor formats in Rome located in most crowded areas in town. We expect by the end of the campaign to achieve more than 160 million impacts.