Date: 13/05/2019- 09/06/2019

The 2019 Summer campaign in Italy achieved more than 200 millions of impacts and involved different types of mass media supports (OOH, radio, print and digital) to promote our top summer destinations in Rome, Florence and Milan. Some highlights are giant OOH formats in Rome located in most crowded areas in town. In order to focus better on our target, more than the 50% of the campaign was dedicated to digital formats.