We carried out a triple institutional campaign for tourism of Lanzarote in Bilbao, Sevilla and Valencia.
We were looking for formats that guaranteed wide coverage in all three capitals. The campaigns were oriented to large spectacular outdoor formats in the cities’ center in order to obtain great repercussion as well as visibility and notoriety during the campaign period.
The objective was to strengthen the awareness of our routes and push sales to this beautiful island.
The campaigns took place in the 3 cities from 07/10 to 27/10 and had a repercussion of around 4.656.000 impacts.