In order to push international routes during October we have communicated Europe as a destination from 29.99€ in our Always On digital programmatic which allows us to be more efficient in our media investment reaching the appropiate target. The segmented audiences was First Party Data from Vueling:

✔ Data Interest Business Travel

✔ Data Intent  Business Trip

✔ Data Getaways Weekend Travel

✔ Data Intent Travel Family Tourism

✔ Data Sport Running

✔ Data Sport Watched Football

✔ Data Going Out Shows & Music Festivals

✔ Data Interest Lifestyle Music & Concerts Fans