Superliga Orange League of Legends.
With the idea of reaching the Z generation and the public that is not impacted by traditional media and they are Ad blockers, Vueling has taken a step to enter into the world of e-sports by signing an 100% barter agreement with the professional videogames league to have presence in the League of Legends Orange Super League Final.
Visibility includes the presence of Vueling in the in-game of the game (permanent on the day of the final), rotating logo on the stage materials (permanent on the day of the final), Inclusion of advertising banners in the game. Direct and Activations during the event in addition to a campaign on the main Social Media channels of the LVP. The final, played in Tenerife, has been the most watched match in the history of eSports league competitions, bringing together 235,000 fans. The LVP closes the ‘Lol’ Orange Super League ’summer split’ with an average audience of 170,000 viewers