We collaborated with Disney to surprise the audience of “El hormiguero” TV show and took them for a day to Disneyland Paris.
The entire audience of the TV show “El hormiguero” was amazed with the spectacular gift received from Vueling & Disney: a trip to Disneyland Paris for the 110 people who were part of the grandstand.
Thanks to this action organized by the Global Partnerships Team and Marketing Spain, Vueling obtained 4 brand mentions by Pablo Motos and 2 minutes of Brand visibility at the top rating show of the 18th and 25th. We got 5.3 million impacts.
We also had an excellent impact on social media: 32k likes on Instagram and 223K video views.
¡Our magical adventure in Disneyland Paris!